"Dodge's Electric Muscle Car: A Powerful and Divisive Game-Changer"
Dodge's new 10-minute commercial for the all-new Chargers has sparked controversy with its dorky and divisive approach, featuring CEO Tim Kuniskis going back in time to convince the Dodge Brothers about the new Charger. The ad emphasizes the car's departure from convention and focuses on building a muscular, engaging vehicle rather than prioritizing efficiency, leading to criticism and accusations of appealing to a "Republican victim complex." Despite the polarizing themes, the ad reflects Dodge's unconventional approach and willingness to go against the flow in the automotive industry.