"Heineken and Bodega Unveil Nostalgic Dumb Phone for Gen Z"
Heineken, in collaboration with fashion brand Bodega and device-maker HMD, is launching the Boring Phone, a transparent flip phone designed for making calls and sending texts, aiming to bring users back to a simpler time before smartphones. The phone, debuting at Milan Design Week, is unable to download social media or other distracting apps, aligning with the trend of "digital detoxing." With a nostalgic design reminiscent of 90s and 2000s tech, the Boring Phone taps into the growing demand for simpler devices, as seen in the increased sales of basic call and texting phones.