Kroger has improved its digital coupon policy by introducing printed 'Weekly Digital Deals' flyers at store entrances, making discounts more accessible to customers without smartphones or internet access, addressing concerns about digital divide and inequality in grocery savings.
When using a loyalty card or digital coupon at a grocery store, your shopping habits and personal data are being tracked and used for profit by grocers. This data includes information such as your income, education, ethnicity, and family details. Grocers like Kroger, Walmart, and Safeway have their own advertising platforms that not only allow them to reach customers but also sell data to other companies. The data collected can include geolocation, demographics, website interactions, social media activity, and even sensory data like CCTV recordings. Consumers have the option to opt-out of tracking, but it may limit access to savings incentives. Some states have implemented data privacy laws to give consumers more control over their data.
Kroger is expanding the use of digital deal coupons to all shoppers, including those who do not have a smartphone or access to the internet. Customers without digital accounts can receive the discounted pricing at any customer service desk. Kroger also offers fuel rewards and additional ways to save for all customers.
Kroger is expanding the use of digital deal coupons to all shoppers, including those without smartphones or internet access. Customers can visit the customer service desk to request the discounts. Kroger aims to accommodate all customers and offers additional ways to save, such as fuel rewards.