The Truth About Grocers Tracking Your Data

When using a loyalty card or digital coupon at a grocery store, your shopping habits and personal data are being tracked and used for profit by grocers. This data includes information such as your income, education, ethnicity, and family details. Grocers like Kroger, Walmart, and Safeway have their own advertising platforms that not only allow them to reach customers but also sell data to other companies. The data collected can include geolocation, demographics, website interactions, social media activity, and even sensory data like CCTV recordings. Consumers have the option to opt-out of tracking, but it may limit access to savings incentives. Some states have implemented data privacy laws to give consumers more control over their data.