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sports1 year ago

"Nike Takes Over: Germany's Soccer Team Ends Long Adidas Partnership"

After a 70-year partnership, the German soccer federation (DFB) has announced that Nike will supply all of Germany’s national teams with apparel and equipment from 2027 to 2034, ending its long-standing relationship with Adidas. The decision was driven by Nike's superior financial offer and commitment to promoting amateur and grassroots sports, as well as sustainable development of women’s soccer in Germany. While the DFB defended its switch to Nike, some, including German Vice Chancellor Robert Habeck, expressed disappointment, citing the strong association of Adidas with German identity.

via The Associated Press|
#adidas#dfb#german-soccer
sports1 year ago

"Germany's National Teams Make Historic Switch from Adidas to Nike"

After a 70-year partnership, the German soccer federation (DFB) has ended its long-standing relationship with Adidas and signed a new deal with Nike to supply all national teams with apparel and equipment from 2027 to 2034. The decision was driven by Nike's superior financial offer and commitment to promoting amateur and grassroots sports, as well as sustainable development of women's soccer in Germany. While the DFB expressed understanding for the emotional impact of the switch, it emphasized the need to make economic decisions for the development of soccer in Germany.

via ESPN|
#adidas#dfb#german-soccer
sports2 years ago

Zelenskyy's Visit to Germany Sparks Controversy and Hope for Ukraine's Counteroffensive.

The German Football Association (DFB) President Bernd Neuendorf has condemned the comment made by Vice President Hermann Winkler about Ukrainian President Volodymyr Zelenskyy as intolerable and insulting. Winkler's post, which included a photo of a Soviet military memorial in Berlin's Treptower Park, referred to the inconvenience caused by security measures in place for the state visit of President Zelenskyy on Sunday. The matter will be discussed at a conference of the regional and state association presidents this week, but Neuendorf has already spoken to Winkler and made it clear how incompatible his actions were with the values of the DFB.

via DW (English)|
#berlin#dfb#hermann-winkler