Jaguar's Bold Rebrand Sparks Mixed Reactions Online
Originally Published 1 year ago — by Dezeen
This week, Jaguar unveiled a new brand identity to mark its transition to electric-only vehicles, featuring a redesigned word mark and logo. Meanwhile, Louis Vuitton disguised its New York flagship store with a luggage trunk facade during renovations. Rafael Pelli discussed the cultural and engineering significance of the Petronas Towers, and Dezeen announced the shortlists for its China Awards. In architecture, Kengo Kuma completed the UCCA Clay Museum in China, and popular projects included a unique accommodation block in Rwanda.