Jaguar's Bold Rebrand Sparks Mixed Reactions Online
TL;DR Summary
This week, Jaguar unveiled a new brand identity to mark its transition to electric-only vehicles, featuring a redesigned word mark and logo. Meanwhile, Louis Vuitton disguised its New York flagship store with a luggage trunk facade during renovations. Rafael Pelli discussed the cultural and engineering significance of the Petronas Towers, and Dezeen announced the shortlists for its China Awards. In architecture, Kengo Kuma completed the UCCA Clay Museum in China, and popular projects included a unique accommodation block in Rwanda.
- This week we revealed Jaguar's new brand identity Dezeen
- Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars The Guardian
- Elon Musk and others pile on mocking luxury car brand’s ‘woke’ new ad: ‘Bud Light 2.0’ New York Post
- Radical Jaguar rebrand and new logo sparks ire online The Associated Press
- Jaguar Rebrand Is Absolute Genius - Here’s The Reason Why Forbes
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