"Free Rides on Detroit People Mover Starting in 2024"
The Detroit People Mover will offer free rides in 2024 through a sponsored Zero Fare pilot program, aiming to increase ridership by at least 50%. The program will launch on January 2, 2024, and will be funded through sponsorships instead of collecting fares from riders. The current fare collection system, which only accepts coins, tokens, or magnetic-striped passes, is outdated and costly to maintain. If successful, the program may continue beyond 2024.