"Free Rides on Detroit People Mover Starting in 2024"
TL;DR Summary
The Detroit People Mover will offer free rides in 2024 through a sponsored Zero Fare pilot program, aiming to increase ridership by at least 50%. The program will launch on January 2, 2024, and will be funded through sponsorships instead of collecting fares from riders. The current fare collection system, which only accepts coins, tokens, or magnetic-striped passes, is outdated and costly to maintain. If successful, the program may continue beyond 2024.
Topics:business#detroit-people-mover#public-transportation#ridership#sponsorship#transportation#zero-fare-pilot-program
- Detroit People Mover will offer free rides in 2024 WDIV ClickOnDetroit
- Detroit People Mover to offer free rides in 2024 Detroit Free Press
- Detroit People Mover set to launch Zero Fare Pilot program CBS News
- Detroit People Mover doing away with fares in 2024, offering free rides as big events like NFL Draft come to town WWJ
- Zero Fare Pilot program to cover fares for 2024 on Detroit People Mover AOL
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