"Fisker Shifts Strategy with Dealer Partnerships Amid Sales Target Challenges"
Fisker Inc. has announced a new Dealer Partnership Model in North America, aiming to expand its sales and delivery network for its electric vehicles, including the Fisker Ocean. This model offers fixed customer pricing and larger market territories for dealers, fostering a competitive edge without local competition. In Europe, a hybrid of direct sales and dealer arrangements is planned. The strategy is designed to be asset-light and sustainable, avoiding costly changes to dealer facilities. Fisker will also maintain Fisker Lounges for brand experience and sales lead generation. The company plans to add up to 50 dealer partners in the US and Canada, and a similar number in Europe, to meet the growing demand for electric vehicles and prepare for future model launches.
