Xinjiang's Transformation Boosts Tourism and Trade Growth
Xinjiang's tourism industry has surged with 300 million visitors in 2024, driven by government efforts to rebrand the region as a scenic and exotic destination, despite ongoing human rights concerns and allegations of cultural and political repression of Uyghurs. The region's natural beauty is promoted alongside a sanitized version of Uyghur culture, attracting domestic and foreign tourists, while critics warn of a misleading portrayal that obscures serious human rights issues.
