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Cross Site Tracking

All articles tagged with #cross site tracking

technology2 years ago

Google Chrome Testing Proxy Scheme to Enhance Privacy and Hide IP Addresses

Google is planning to develop a feature called IP Protection for its Chrome browser, which aims to mask IP addresses through network proxies to enhance user privacy and limit cross-site tracking. The project, part of Google's Privacy Sandbox initiative, is similar to Apple's iCloud Private Relay service for Safari. The initial testing will involve a Google-owned proxy, followed by a two-hop proxy setup involving a third-party proxy server. The implementation timeline and details are yet to be finalized, and the feature is expected to be initially launched as an opt-in setting before becoming the default.

technology2 years ago

Google Chrome Testing IP Protection Mode to Safeguard User Privacy

Google Chrome is developing a feature that will allow users to hide their IP addresses from websites, even without a VPN. The feature aims to cut down on cross-site tracking by creating a proxy IP address, preventing select sites from associating users' IP addresses with their activity. Initially, the beta program will only proxy off domains owned by Google, and it will be accessible to U.S.-based users logged into their Google accounts on Chrome. The feature is being developed to work alongside Google's Privacy Sandbox and its plan to disable cookies in 2024, providing users with increased privacy options while still allowing targeted advertising within Google's ecosystem.