All articles tagged with #cross promotion
CMLL's collaboration with Pokémon for the Pokémon Legends: Z-A event on September 25 has been highly successful, with tickets nearly sold out, highlighting Pikachu's popularity. The event will feature lucha-inspired Pokémon characters and will be streamed on CMLL's YouTube channel, promising an entertaining crossover for fans of both wrestling and Pokémon.
Britney Spears' music catalog received over 7.1 million streams on Spotify and YouTube the day after her memoir, "The Woman in Me," was released. Her album "In The Zone" had the highest number of streams, followed by "Circus," "...Baby One More Time," and "Oops!...I Did It Again." The song "Toxic" was the most streamed individual track on Spotify, while her debut single, "...Baby One More Time," garnered over 400,000 clicks on YouTube. The success of her memoir is expected to cover the $12.5 million advance she received, with sales potentially surpassing 1 million copies.
Moviegoers are eagerly anticipating the release of two very different films, "Barbie" and "Oppenheimer," which are set to open on the same day. The unlikely pairing of a movie about the invention of the atomic bomb and a film about the iconic toy doll has sparked excitement and generated memes, jokes, and collectibles. The cross-promotion between the two films has become so pervasive that some fans are feeling exhausted. This unique scheduling strategy, known as "counterprogramming," aims to attract different audiences and has become a new page in the Hollywood playbook. The juxtaposition of these two films reflects a larger attitude towards the serious issues of our time, such as climate change and political chaos, with a sense of nonchalance.
Filmmaker Greta Gerwig and actress Margot Robbie joined Tom Cruise in cross-promoting upcoming summer tentpole films on social media. Gerwig and Robbie posted images of themselves holding tickets for Cruise's Mission: Impossible – Dead Reckoning, Part One, as well as James Mangold's Indiana Jones and the Dial of Destiny and Christopher Nolan's Oppenheimer. The cross-promotion is expected to boost box office returns for these films, which include Barbie, projected to open at $70-80 million, Oppenheimer at $40 million, Indy 5 at $60-70 million, and Dead Reckoning with a franchise-best opening of $90 million.