Hollywood's Summer Box Office Sparks with Margot Robbie, Tom Cruise, and Barbie

Filmmaker Greta Gerwig and actress Margot Robbie joined Tom Cruise in cross-promoting upcoming summer tentpole films on social media. Gerwig and Robbie posted images of themselves holding tickets for Cruise's Mission: Impossible – Dead Reckoning, Part One, as well as James Mangold's Indiana Jones and the Dial of Destiny and Christopher Nolan's Oppenheimer. The cross-promotion is expected to boost box office returns for these films, which include Barbie, projected to open at $70-80 million, Oppenheimer at $40 million, Indy 5 at $60-70 million, and Dead Reckoning with a franchise-best opening of $90 million.