FedEx's $25 Million NIL Partnership with Memphis Athletics
FedEx has announced a $25 million investment in Memphis athletics for name, image, and likeness (NIL) contracts over the next five years, marking the largest corporate NIL partnership in college athletics. The deal, administered by Altius Sports Partners, will support football, men's and women's basketball, and other women's sports, with the first initiative set for the Memphis Spring Football Game. This significant investment aims to elevate Memphis as a Group of Five program and potentially secure a spot in a power conference, while also setting a precedent for major corporate involvement in funding college athletes' NIL opportunities.
