"American Airlines CEO Ousts Exec Amid Sales Strategy Fallout, Shares Plummet"
American Airlines CEO Robert Isom fired commercial chief Vasu Raja after a Bain & Co. report revealed that the airline's new "modern retailing" strategy was alienating corporate clients and hurting revenue. The strategy aimed to push customers to book directly through American's website or app, but it faced backlash from corporate clients and travel management firms. Isom acknowledged the need to modify the strategy and put certain plans on hold to address the issues.
