Disney and ITV Partner for Content Sharing and New Streaming Opportunities
TL;DR Summary
Disney and ITV have formed a unique partnership to share selected content across their streaming platforms, Disney+ and ITVX, launching on July 16. Each platform will feature curated content from the other, aiming to attract different audience segments and boost subscriptions, with around 70-100 hours of content shared and refreshed every few months. This deal reflects a broader trend of streaming services collaborating with traditional broadcasters to expand their reach and content offerings.
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