Many online platforms use algorithms to recommend content, but users can often tweak these settings through features like Meta's 'Dear algo' and Instagram's 'Your Algorithm' to better control what they see, although some content may still be artificially promoted regardless of user preferences.
HBO Max has introduced its first-ever feedback system allowing users to 'Like', 'Love', or mark titles as 'Not for Me' to improve personalized recommendations, amid recent price hikes and Warner Bros. Discovery's exploration of sale options.
Google Play is introducing a new centralized 'You' tab that offers personalized content recommendations, including gaming, audiobooks, and podcasts, along with a dashboard for account info and rewards, starting rollout in select markets this week and expanding in October.
Instagram is testing a new 'reset' tool that allows users to remove all recommended content from their feeds, with recommendations gradually personalizing again over time. This feature is part of Instagram's broader initiative to enhance user wellbeing and safety, especially for teens, ahead of the UK's Online Safety Act. The move has been welcomed by UK regulator Ofcom, which emphasizes the need for tech firms to make significant changes to protect users. The tool will be available globally and aims to give users more control over their content experience.
Meta, the parent company of Facebook and Instagram, has released a detailed explanation of its social media algorithms in an effort to increase transparency and accountability. The company has published 22 "system cards" that outline how content is ranked and recommended on its platforms, including the Feed, Stories, and Reels. Users are provided with information on how the AI systems gather inventory, leverage signals, and rank content. Meta is also expanding features that allow users to understand why they see certain content and tailor their recommendations. Additionally, Meta will roll out a Content Library and API for researchers, providing access to public data from Facebook and Instagram. The move comes as regulators scrutinize the use of AI and personal data by tech companies.