
Starbucks Sales Plummet in Unprecedented 11-Day Slump
Starbucks shares have experienced a record 11-day decline, erasing 9.4% of the company's market value, as concerns grow over a slowdown in sales. Third-party sales data suggests a "material slowing" at Starbucks in November, prompting analysts to lower their growth estimates for the first quarter of 2024. Investors are nervous that US comparable sales may fall short of expectations, as credit-card data indicates a slowdown. Sales trends in the snack and coffee industry have also decelerated, with softer trends at Starbucks being a contributing factor.