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Consumer Targeting

All articles tagged with #consumer targeting

finance-and-technology1 year ago

"JPMorgan Chase Enters Media Industry, Sells Financial Data of 80M Clients"

JPMorgan Chase is set to launch Chase Media Solutions, a business that will provide companies with the financial data of its 80 million clients for targeted marketing purposes. The new venture aims to leverage transaction data to allow brands and agencies to precisely target customers based on their purchase history. This move comes after JPMorgan Chase's acquisition of Figg, a card-linked marketing platform, and is positioned as a step towards bringing value to both business clients and banking customers.