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Consumer Strategy

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technology1 year ago

OpenAI Acquires Chat.com for Over $15M in Strategic Move

OpenAI has acquired the domain "chat.com," previously owned by HubSpot cofounder Dharmesh Shah, to enhance its global reach and consumer product positioning. The domain now redirects to ChatGPT, signaling a strategic branding shift towards a broader audience. Experts suggest this move could make "Chat" as recognizable as "Google it," simplifying user access and potentially increasing consumer adoption of AI technology.