From Entrepreneur to Egg Mogul: How a 68-Year-Old Built a $460 Million Business
Matt O'Hayer, the founder of Vital Farms, the largest producer of pasture-raised eggs in the US, built a $450 million egg company by focusing on a "deeper purpose" rather than solely pursuing wealth. O'Hayer started the company in 2007 with 20 hens and a goal to raise egg-laying hens in a more humane environment. Vital Farms now works with over 300 family farms and brings in millions of dollars in revenue each year by marketing ethically produced eggs to customers willing to pay a premium. The company's success is attributed to its mission, taste, and flavor of the eggs, as well as its partnerships with major retailers. Despite facing challenges and lawsuits, Vital Farms aims to continue growing in the $14 billion US eggs market.