"Kristen Wiig's Target Lady Returns for Target Circle Week Ad Campaign"
Kristen Wiig is reprising her iconic "Target Lady" character from Saturday Night Live in a new commercial campaign for Target, promoting the launch of Target Circle Week. The commercials, created with former SNL writer James Anderson, feature the character's trademark enthusiasm for the store and its deals. Wiig expressed her excitement at bringing back the character and highlighted the fun in imagining the world Target Lady sees inside the store today. This announcement coincides with Wiig's upcoming fifth time hosting SNL and her current role in the Apple TV+ series Palm Royale.