"Kristen Wiig's Target Lady Returns for Target Circle Week Ad Campaign"

TL;DR Summary
Kristen Wiig is reprising her iconic "Target Lady" character from Saturday Night Live in a new commercial campaign for Target, promoting the launch of Target Circle Week. The commercials, created with former SNL writer James Anderson, feature the character's trademark enthusiasm for the store and its deals. Wiig expressed her excitement at bringing back the character and highlighted the fun in imagining the world Target Lady sees inside the store today. This announcement coincides with Wiig's upcoming fifth time hosting SNL and her current role in the Apple TV+ series Palm Royale.
- Kristen Wiig's Target Lady from 'SNL' returns in new commercial campaign Entertainment Weekly News
- Target Circle Week: Everything we know, including early deals you can shop now Yahoo Life
- Kristen Wiig Revives Iconic Target Lady SNL Character for Fun New Ad PEOPLE
- Kristen Wiig's Target Lady to tout Target Circle Week sale, which runs April 7-13 USA TODAY
- She's on the Clock and Ready to Rock — Here's How Target Lady's Celebrating Target Circle Week Target Corporate
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