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Cirrus Logic

All articles tagged with #cirrus logic

business2 years ago

Loop Capital Downgrades Apple Stock Over Revenue Concerns

Apple's stock has been downgraded by Loop Capital analyst Ananda Baruah from buy to hold due to signs of slowing demand for iPhone handsets, which could impact Apple's June-quarter performance. Baruah also downgraded Apple chip supplier Cirrus Logic from buy to hold. Apple appears to have reduced its June-quarter iPhone builds and shipments by about 10% in the last six weeks to 34.2 million units, but has raised its iPhone production for the September quarter ahead of the iPhone 15 launch.

technology2 years ago

"Apple's Design Decisions for iPhone 15 and 16: What to Expect"

Apple's supplier, Cirrus Logic, has confirmed that the solid-state buttons for the iPhone 15 Pro models have been scrapped. The buttons were expected to replace the physical volume rocker and enable customizable functions in software. However, leaked CADs showed the buttons to be almost flush with the phone, making them harder to operate through muscle memory. The new Action button, a customizable button that will replace the mute switch, is expected to remain. The iPhone 15 Pro models will also feature a new Pro-matching design, USB-C, super slim bezels, and a next-gen A17 chip, as well as an optical zoom camera exclusive to the iPhone 15 Pro Max.

technology2 years ago

iPhone 16 Pro to Feature Haptic Buttons, Skipping Solid-State Buttons of iPhone 15 Pro.

Apple's supplier, Cirrus Logic, confirmed that the solid-state buttons on the iPhone 15 Pro models have been scrapped, likely due to cost and complexity. The new Action button will replace the mute switch on the Pro models. The iPhone 15 Pro and Pro Max will feature a new design with a pill-shaped cutout and Dynamic Island, USB-C, super slim bezels, and a next-gen A17 chip. The optical zoom camera will be exclusive to the iPhone 15 Pro Max. The solid-state buttons may debut in the 2024 iPhone 16 Pro and Pro Max.

technology2 years ago

Apple Supplier Confirms No Solid-State Buttons for iPhone 15 Pro

Apple supplier Cirrus Logic has announced that a new product, previously expected to be introduced in the iPhone 15 Pro, will not be coming to market as planned. Reports had suggested that the iPhone 15 Pro would feature touch-sensitive solid-state buttons, but Apple has decided not to replace physical buttons for at least another year due to unresolved technical issues. Cirrus Logic is best known for producing components that go into the iPhone's Taptic Engine, and Apple is the firm's largest customer, accounting for 79% of its revenue in 2022.

technology2 years ago

Apple Ditches Solid-State Buttons for iPhone 15 Pro, Confirmed by Supplier Leak.

Apple's supplier, Cirrus Logic, confirmed that the solid-state buttons on the iPhone 15 Pro models have been scrapped, which had been a controversial upgrade. The company's statement suggests that the new product scheduled for the fall, which was rumored to be the solid-state buttons, will no longer come to market as planned. However, the new Action button will replace the mute switch on the iPhone 15 Pro and Pro Max models. The iPhone 15 Pro and Pro Max models will also feature a new Pro-matching design, USB-C, super slim bezels, and a next-gen A17 chip, as well as an optical zoom camera exclusive to the iPhone 15 Pro Max.

technology2 years ago

Apple Supplier Confirms iPhone 15 Pro Will Not Have Solid-State Buttons

Reports suggest that the upcoming iPhone 15 Pro and Pro Max will not feature touch-sensitive "taptic" buttons, as earlier rumors had suggested. Apple supplier Cirrus Logic's recent shareholder letter confirms that a new product, likely referring to the taptic drivers, is no longer expected to come to market as planned. The solid-state controls were supposed to be more recessed than regular buttons and allow users to control their phone like a mini trackpad by sliding their finger along the edge. The reasons for Apple's decision to abandon the taptic buttons are unclear, but unresolved technical issues and concerns about impact on case makers and those with sensory disabilities may have played a role.

technology2 years ago

Apple cancels solid-state buttons for iPhone 15 Pro models.

Apple supplier Cirrus Logic has confirmed in a shareholder letter that the iPhone 15 Pro models will not have solid-state buttons, which were expected to improve the device's watertight integrity and add new gestures. The supplier's high-performance, mixed-signal (HPMS) would have been necessary to provide the haptic drivers required for the solid-state buttons. The letter goes on to say that the supplier expects to bring the new component to market in 2024.

technology2 years ago

iPhone 15 Pro to ditch solid-state buttons, supplier confirms.

Cirrus Logic, a supplier of chips for Apple's iPhones, has effectively confirmed the cancellation of solid-state buttons for the iPhone 15 Pro. The company had been expected to produce components for the buttons, which would have used haptic feedback to simulate a click. However, reliability and production complexity issues forced Apple to abandon the plan. Recent reports suggest the iPhone 15 Pro models will still feature a programmable Action button to replace the mute switch.

technology2 years ago

iPhone 15 Pro: Canceled Buttons, iPad-like Features, Thunderbolt 3, USB-C Charging, and a Glimpse into iPhone 16 Pro's Design

Apple supplier Cirrus Logic has seemingly confirmed that the iPhone 15 Pro models will no longer feature solid-state buttons. The Texas-based company said it had continued to "engage with a strategic customer" and expected to "bring a new HPMS component to market in smartphones next year." Apple is Cirrus Logic's largest customer and accounted for 79% of its revenue in the 2022 fiscal year.

business2 years ago

Apple's decision to nix iPhone 15 button upgrade impacts supplier stock.

Apple's decision to not heavily use Cirrus Logic's haptic touch technology in the upcoming iPhone 15 Pro, as previously expected, has caused a 12% drop in Cirrus Logic's shares. Analyst Ming-Chi Kuo had previously stated that Apple would expand its use of Cirrus' technology beyond haptic touch and replace physical buttons with solid-state technology, but "unresolved technical issues" have forced Apple to abandon the change. This decision is unfavorable for Cirrus Logic and AAC Technologies, causing a drop in their shares.

business2 years ago

What to Expect from Apple's iPhone 15 Pro and Pro Max.

Apple's iPhone 15 Pro models are unlikely to feature solid-state buttons due to unresolved technical issues, according to a report by TF International Securities analyst Ming-Chi Kuo. This news has negatively impacted Apple supplier Cirrus Logic's stock, which hit a three-month low. Cirrus Logic is Apple's exclusive supplier for a key component in the rumored solid-state buttons. However, there is still time for Apple to make changes as the iPhone 15 is still in the earliest stage of development.