Apple's decision to nix iPhone 15 button upgrade impacts supplier stock.

1 min read
Source: CNBC
Apple's decision to nix iPhone 15 button upgrade impacts supplier stock.
Photo: CNBC
TL;DR Summary

Apple's decision to not heavily use Cirrus Logic's haptic touch technology in the upcoming iPhone 15 Pro, as previously expected, has caused a 12% drop in Cirrus Logic's shares. Analyst Ming-Chi Kuo had previously stated that Apple would expand its use of Cirrus' technology beyond haptic touch and replace physical buttons with solid-state technology, but "unresolved technical issues" have forced Apple to abandon the change. This decision is unfavorable for Cirrus Logic and AAC Technologies, causing a drop in their shares.

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