All articles tagged with #cirp
According to a recent report from CIRP, nearly 60% of new Mac buyers in the US have switched from a PC, Chromebook, or another system, with 35% specifically coming from PCs, indicating a significant conversion rate for Apple's Macs. This percentage is almost three times greater than the proportion of Android users switching to iPhone, highlighting the appeal of Macs to PC users.
A recent report from CIRP reveals that the most popular iPhone models for Android switchers in the US over the last year have been the iPhone 14/Plus and the iPhone 14 Pro/Max, comprising 26% and 25% of Android switcher purchases, respectively. Interestingly, budget options like the iPhone SE and iPhone 12 have seen twice the percentage of Android switchers compared to existing iPhone customers. CIRP suggests that Android switchers may prefer legacy iPhones due to budget considerations and may not feel the need to opt for the latest iPhone with the newest features.
According to CIRP's latest study, 13% of new US iPhone buyers switched from Android, marking a 2% decline from last year's 5-year high but still higher than 2020 and 2021. The report also notes the strong reception of the Samsung S24 series, which has surpassed iPhone in customer satisfaction. It remains to be seen whether Apple will increase the percentage of Android switchers in 2024 or if the trend will shift back in Google's favor.
According to a study by CIRP, Apple's market share of smartphones in the US is currently at 39%, up 2% from last year. However, other reports have suggested that Apple's market share could be as high as 55%. The true market share is likely somewhere in between these numbers.
Apple has achieved a new record for the iPhone's average selling price, reaching $988, up from $882 over the last year, according to a report by CIRP. The iPhone 14 Pro and Pro Max were the most popular models for 2023, contributing to the increased average selling price, along with upgraded storage and customers opting for the 14 or 14 Plus over the 13 mini. CIRP believes the strength of the global market for used iPhones supports their generous trade-in values, reducing the expense of a new iPhone and encouraging buying a more premium model.