iPhone Pro Models Drive Record-High Average Selling Price, But Younger Buyers Turn Away.

Apple has achieved a new record for the iPhone's average selling price, reaching $988, up from $882 over the last year, according to a report by CIRP. The iPhone 14 Pro and Pro Max were the most popular models for 2023, contributing to the increased average selling price, along with upgraded storage and customers opting for the 14 or 14 Plus over the 13 mini. CIRP believes the strength of the global market for used iPhones supports their generous trade-in values, reducing the expense of a new iPhone and encouraging buying a more premium model.