Dubai's Viral Chocolate Sparks European Craze and Smuggling
Originally Published 1 year ago — by Fortune
The viral success of "Dubai chocolate," a pistachio-filled delicacy created by British-Egyptian entrepreneur Sarah Hamouda, has sparked a craze across Europe, with bars selling for over €100. The trend, fueled by a TikTok video with over 100 million views, has led to widespread demand and even smuggling attempts. Copycat versions have emerged, including one by Swiss manufacturer Lindt, which saw customers queuing for hours in Germany. The high demand has turned the chocolate into a lucrative resale item, with some bars fetching up to €300 online.