Huawei Surges to the Top of Chinese Smartphone Market as Apple Falters
Originally Published 1 year ago — by Gizchina.com
In the fourth quarter of 2023, Huawei's smartphone shipments in China surged by 36.2%, solidifying its position as the fourth-largest vendor with a 13.9% market share, while Apple's iPhone shipments fell by 2%. The Chinese smartphone market is highly competitive, with domestic brands like Huawei, Xiaomi, Oppo, and Vivo dominating through brand reputation and competitive pricing, while Apple and Samsung maintain a presence in the premium segment. Huawei's resurgence, fueled by new product launches and increasing demand for its 5G handsets, underscores its resilience despite past challenges, while Apple faces the need to navigate the competitive landscape and address evolving consumer preferences in China.
