Disney appoints Asad Ayaz as first Chief Brand Officer.
Asad Ayaz, the President of Marketing at Walt Disney Studios, has been named the first-ever Chief Brand Officer of The Walt Disney Company. In this newly created position, Ayaz will be responsible for stewarding and elevating the Disney brand globally across the entire ecosystem of company touchpoints and consumer experiences. He will continue as the studio’s President of Marketing, overseeing all aspects of promotion for the Burbank lot’s feature and Disney+ global slate. Ayaz will develop and execute brand marketing campaigns for the Walt Disney Company across its entire suite of content and consumer experiences, highlighting the brand internally and externally through partnerships, while guiding and aligning the corp’s digital and social media presence.