Fast Food Prices Rise as Demand for Smaller Chickens Increases.
Fast food chains prefer smaller chicken breasts for their sandwiches due to better texture and flavor, but poultry producers find larger birds more profitable. The industry's demand for smaller birds has resulted in a shortage, as suppliers are hesitant to make costly adjustments to their processes. Animal welfare organizations support the idea of shifting to smaller, slow-growth chickens, which are generally healthier and taste better.