Tag

Changing Market Demand

All articles tagged with #changing market demand

automotive2 years ago

Ford Slashes F-150 Lightning Production by Half Amidst Decreased Demand

Ford plans to reduce production of its F-150 Lightning electric pickup truck by half in 2024, aiming to manufacture approximately 1,600 trucks per week instead of the previously planned 3,200, due to changing market demand. This decision reflects a trend among automakers, including Ford, General Motors, and Volkswagen, who have scaled back their electrification plans in response to weaker-than-expected demand for electric vehicles. Despite the overall health of the electric car market, automakers are adjusting their production levels to match customer demand.