Walmart Executives Struggle to Forecast Consumer Behavior in Coming Year
Originally Published 2 years ago — by Yahoo Finance
Walmart's top executives expressed concerns about predicting consumer behavior next year as financial strain leads customers to be more cautious about spending. The retail giant observed "anomalous type of behavior" from customers, causing them to question the health of the consumer and purchasing behavior. While October spending was off trend, Walmart does not intend to be alarmist. Rising credit card balances and dwindling household bank accounts raise questions about future consumer spending. Despite this, deep discounts during the holiday season have attracted shoppers and provided some relief to worried retailers.