Rakuten has launched a new American Express® Card in the U.S., offering exclusive cash back rewards including an extra 4% on Rakuten purchases, 10% on Rakuten Dining, and additional cash back on groceries and other purchases, with no annual fee and added benefits from American Express and Imprint.
PayPal is introducing a faster checkout experience called "Fastlane" that reduces checkout times by 50% and uses AI to provide personalized recommendations and cash-back offers. The company is also leveraging AI to organize and harness data from digital commerce transactions, enabling merchants to include personalized recommendations and cash-back rewards on receipts to encourage repeat purchases. Additionally, PayPal has announced the "CashPass" feature, which provides personalized cash-back offers underpinned by AI, and is enriching its Venmo business profiles with subscription and promotion options.