Virtual Reality Videos Reduce Sugar Cravings
Researchers from Nanyang Technological University in Singapore have found that watching immersive videos of candy consumption can significantly reduce cravings for sweets. Participants who viewed the video 30 times ate an average of a third less candy compared to the control group. The phenomenon, known as habituation, shows that repeated visual cues diminish the desire to eat. Adding a scent cue like the smell of chocolate further enhanced this effect, leading to even fewer candies consumed. The study suggests that viewing food-related immersive videos may be a way to induce satiation and reduce food consumption, potentially helping individuals curb their appetites or manage compulsive eating behaviors.