Cadillac F1 Ad Sparks Michael Bay Lawsuit Over Ambition vs. Amicable Resolve
Cadillac's Formula 1 debut ad, aired during the Super Bowl and invoking JFK's space-race era, is the subject of a lawsuit by director Michael Bay who says he contributed ideas and would have directed. Cadillac says the creative direction was set before his involvement and expects an amicable resolution. Bay seeks about $1.5 million in fees plus punitive damages, while the team emphasizes the ad's overall success and aims for a settlement.
