GM Grounds Cadillac’s F1 Debut for the Super Bowl Spotlight
TL;DR Summary
General Motors promotes Cadillac’s Formula 1 entry with a 30‑second Super Bowl spot that introduces the livery and the team's journey, weaving JFK’s 1962 moon-landing rhetoric with Apollo dialogue. Filmed in Death Valley and produced by Translation, the ad aims to position Cadillac as America’s new F1 team, signaling a milestone launch for GM’s F1 push.
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