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Cabin Segmentation

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Frontier Airlines Introduces Empty Middle Seat Upgrade for More Comfort

Originally Published 1 year ago — by CNBC

Featured image for Frontier Airlines Introduces Empty Middle Seat Upgrade for More Comfort
Source: CNBC

Frontier Airlines is introducing a new add-on called UpFront Plus, which will provide extra legroom and block the sale of middle seats in the first two rows of its Airbus planes starting April 10. Prices for this option start at $49 for bookings made by March 20, and the airline intends for it to be a permanent offering. This move reflects a trend among airlines, including budget carriers like Spirit, to segment their cabins and sell higher-priced products or add fees for advance seat selection.