Anheuser-Busch heir's serious offer to buy back Budweiser brand sparks brand revival
Anheuser-Busch heir Billy Busch is serious about his offer to buy back the struggling brewing company and has met with investment banking companies to explore the possibility. Following the fallout over Bud Light's partnership with transgender influencer Dylan Mulvaney, the company has faced significant losses in revenue and market value. Busch believes he could purchase the company for a "great price" and plans to return to the company's traditional values in advertising. Investment banking companies have expressed interest in helping him develop a buyback deal.