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Bravia

All articles tagged with #bravia

Sony-TCL JV Aims to Shape the TV Era, Bravia Brand Stays
technology1 month ago

Sony-TCL JV Aims to Shape the TV Era, Bravia Brand Stays

Sony and TCL announced a joint venture to spin Sony's TV and audio business into a new company, with TCL owning 51% and Bravia branding remaining for Sony sets; the plan targets a 2027 start after regulatory approvals. By combining Sony's image/audio tech with TCL's display manufacturing and scale, the partnership seeks to better compete in the crowded smart-TV market, potentially bringing pricing pressure and, on TCL-branded sets, more advertising.

TCL to steer Sony’s Bravia line in a 51/49 TV joint venture
business1 month ago

TCL to steer Sony’s Bravia line in a 51/49 TV joint venture

Sony and TCL announced a global joint venture in which TCL will own 51% and Sony 49% of Sony’s home-entertainment business (Bravia TVs and related gear). The venture will handle product development, manufacturing, sales, and service worldwide, will continue using the Bravia branding but will rely on TCL display technology, and is expected to launch in April 2027 pending regulatory approvals.

"Sony's 2024 TV and Audio Innovations: A Game-Changer in the Making"
technology1 year ago

"Sony's 2024 TV and Audio Innovations: A Game-Changer in the Making"

Sony's new Bravia 9 TV features a groundbreaking Mini-LED driver developed in-house, allowing for 320% more local dimming zones and over 4,000 nits peak brightness. This innovation could position Sony as a top contender in the Mini-LED TV market, challenging competitors like Samsung and LG. The new technology promises improved picture quality with sharper bright areas and better control, potentially setting a new standard for Mini-LED TVs.

"Sony's 2024 Bravia Lineup: Mini-LED and OLED TVs with Google TV and Dolby Atmos Soundbars"
technology1 year ago

"Sony's 2024 Bravia Lineup: Mini-LED and OLED TVs with Google TV and Dolby Atmos Soundbars"

Sony introduces a new lineup of 16 Bravia TVs for 2024, all running Google TV and featuring Mini-LED, OLED, and standard LED panels. The top-tier Bravia 9 series starts at $3,299 for the 65-inch model, while the Bravia 8 OLED series tops out at $3,899 for the 77-inch model. The TVs come with Sony's XR and X1 processors, Google Assistant capability, Dolby Vision and IMAX Enhanced support, and PlayStation 5 features. The Bravia 7 and 3 series offer more affordable options, with prices starting at $599.

"Sony's Latest Lineup: Unveiling Skull-Rattling Bass in Compact Packages"
technology1 year ago

"Sony's Latest Lineup: Unveiling Skull-Rattling Bass in Compact Packages"

Sony is revamping its confusing product naming system, replacing the jumble of letters and numbers with more descriptive and easily recognizable names for its audio gear and TV products. The ULT lineup replaces the Extra Bass brand, with products categorized as Tower, Field, and Wear. The new Bravia series for TVs and home audio devices also adopts more straightforward names. The move aims to make it easier for customers to identify and remember Sony's products, potentially ending the headache-inducing confusion caused by the previous naming scheme.

"Sony's 2024 Bravia Lineup: Cutting-Edge TVs and Home Audio Innovations"
technology1 year ago

"Sony's 2024 Bravia Lineup: Cutting-Edge TVs and Home Audio Innovations"

Sony has unveiled its 2024 Bravia TV lineup, simplifying model names and unifying them under the Bravia brand. The range includes mini-LED TVs with local dimming zones, OLEDs, and soundbars. The top-of-the-line Bravia 9 features mini-LED technology with brighter backlight and more zones, while the Bravia 8 offers OLED displays. Autocalibration modes are available for the Bravia 7, 8, and 9 series. Additionally, Sony introduced a new range of soundbars and speakers, all branded under Bravia.

"Sony's 2024 Bravia Lineup: Mini-LED TVs, Dolby Atmos Soundbars, and Immersive Home Theater"
technology1 year ago

"Sony's 2024 Bravia Lineup: Mini-LED TVs, Dolby Atmos Soundbars, and Immersive Home Theater"

Sony is shaking up its TV lineup with the introduction of the Bravia 9, a mini-LED flagship TV that aims to compete with OLED screens. The new Bravia lineup includes the more affordable Bravia 7 mini-LED and the Bravia 8 OLED, all supporting Dolby Vision for HDR and featuring new picture modes. Sony's decision to rebrand its TVs under the Bravia name aims to simplify the buying process, but it also introduces confusion with the coexistence of older models. The Bravia 9 boasts improved brightness and color accuracy, but whether it can truly outperform OLED remains to be seen.

"Massive Black Friday Price Drops on Top TV Brands: Sony, LG, and More!"
technology2 years ago

"Massive Black Friday Price Drops on Top TV Brands: Sony, LG, and More!"

Sony Bravia OLED TVs, known for their exceptional quality, have received significant price drops for Black Friday. The A75L model, which offers 4K resolution and impressive picture quality, is now available at a $500 discount for the 65" model and a $400 discount for the 55" model. These discounts are available on Amazon and Best Buy, with additional savings for Best Buy Plus and Best Buy Total members. The A75L is functionally similar to the A80L, making it a great option for a 4K TV even at its retail price.