
Sony-TCL JV Aims to Shape the TV Era, Bravia Brand Stays
Sony and TCL announced a joint venture to spin Sony's TV and audio business into a new company, with TCL owning 51% and Bravia branding remaining for Sony sets; the plan targets a 2027 start after regulatory approvals. By combining Sony's image/audio tech with TCL's display manufacturing and scale, the partnership seeks to better compete in the crowded smart-TV market, potentially bringing pricing pressure and, on TCL-branded sets, more advertising.








