Sony-TCL JV Aims to Shape the TV Era, Bravia Brand Stays
TL;DR Summary
Sony and TCL announced a joint venture to spin Sony's TV and audio business into a new company, with TCL owning 51% and Bravia branding remaining for Sony sets; the plan targets a 2027 start after regulatory approvals. By combining Sony's image/audio tech with TCL's display manufacturing and scale, the partnership seeks to better compete in the crowded smart-TV market, potentially bringing pricing pressure and, on TCL-branded sets, more advertising.
- Sony and TCL Are Teaming Up to Make TVs CNET
- Sony to Cede Control of Bravia TVs to China’s TCL Electronics Bloomberg.com
- Sony hands TV business to TCL. What it means for you. Mashable
- Sony’s TV business is being taken over by TCL The Verge
- Sony is handing control of its Bravia TV business to China's TCL Engadget
Reading Insights
Total Reads
0
Unique Readers
1
Time Saved
4 min
vs 5 min read
Condensed
91%
806 → 70 words
Want the full story? Read the original article
Read on CNET