All articles tagged with #branding strategy
Google Maps has undergone a subtle redesign with a new gray logo that adapts to dark mode, reflecting Google's broader strategy to streamline its branding and enhance user experience through minimalism and clarity, while maintaining key features and preparing for future innovations.
Jaguar's recent rebranding campaign has sparked controversy and criticism for its lack of focus on the cars themselves, instead featuring models in colorful outfits and a new logo. Critics argue the campaign alienates traditional customers and strays from Jaguar's core identity. Experts suggest Jaguar should address the backlash by being transparent, acknowledging missteps, and balancing innovation with heritage to reconnect with its audience. The situation highlights the importance of strategic planning and clear communication in rebranding efforts.