Jaguar's Bold Rebrand Sparks Mixed Reactions and Online Debate

Jaguar's recent rebranding campaign has sparked controversy and criticism for its lack of focus on the cars themselves, instead featuring models in colorful outfits and a new logo. Critics argue the campaign alienates traditional customers and strays from Jaguar's core identity. Experts suggest Jaguar should address the backlash by being transparent, acknowledging missteps, and balancing innovation with heritage to reconnect with its audience. The situation highlights the importance of strategic planning and clear communication in rebranding efforts.