All articles tagged with #branding mistake
Cracker Barrel faced significant customer backlash and a drop in stock price after unveiling a new logo, leading the company to acknowledge it could have communicated better, while emphasizing its core values and original branding roots.
Cracker Barrel's recent logo redesign, which removed iconic imagery linked to its nostalgic, country-style brand, led to significant customer backlash and a nearly $100 million drop in stock value. Experts criticize the move for abandoning the brand's story and emotional connection, highlighting the risks of modernizing a legacy brand without fully considering stakeholder sentiment.