Cracker Barrel's Logo Rebrand Sparks Backlash and Political Debate
Cracker Barrel's recent logo redesign, which removed iconic imagery linked to its nostalgic, country-style brand, led to significant customer backlash and a nearly $100 million drop in stock value. Experts criticize the move for abandoning the brand's story and emotional connection, highlighting the risks of modernizing a legacy brand without fully considering stakeholder sentiment.
