Intel's Chip Branding Set to Change: "Core i" Series to be Replaced by "Core Ultra"?
Intel's director of global communications, Bernard Fernandes, confirmed on Twitter that the chip giant is preparing some chip branding change for later this year, ahead of the launch of their Meteor Lake architecture client CPUs. While the tweet doesn't specifically address what it's in response to, recent rumors suggest that Intel is preparing to change their branding strategy for their Core family of consumer chips, potentially phasing out the Core i-series branding for new Core Ultra branding.