"Reviving Core Brand Strength through Tech Stack Consolidation"
After years of consolidation efforts to compete with Facebook and Google for digital advertising dollars, many digital media companies have abandoned the strategy to concentrate on differentiation and building core brand strength. The decline in BuzzFeed shares, a failed sales process from Vice, the collapse of special purpose acquisition companies, and a choppy advertising market have made digital media executives rethink their companies' futures. Companies such as BuzzFeed, Vox, and BDG are now trying to find an enduring relevancy amid a myriad of information and entertainment options. While executives may be making strategy decisions with a sharper eye toward the consumer, the problem of finding an exit for investors remains.