All articles tagged with #brand refresh
Cracker Barrel's stock dropped about 10% following the unveiling of a new logo and brand refresh, which removed traditional imagery and sparked criticism from conservative circles and social media users, amid broader efforts to modernize the brand.
Wealthy locals in San Francisco are backing a $4 million ad campaign aimed at rehabilitating the city's image, which has suffered due to issues such as homelessness and drug use. The campaign, funded by tech billionaire Chris Larsen and Gap founder Bob Fisher, promotes San Francisco as a hub of innovation and creativity with the slogan "It All Starts Here." The effort, orchestrated by Advance SF, aims to boost civic pride, attract tourists, and revive the tourism industry, which is slowly recovering from the pandemic. While catchy words on bumper stickers may not solve the city's problems, the campaign draws inspiration from the successful "I Love NY" campaign that coincided with renewed civic pride and economic recovery in New York City in the 1970s. However, experts argue that the real transformation of San Francisco requires addressing issues like affordable housing and revitalizing the downtown area.
Pepsi has unveiled a new logo and overall "visual identity" as part of the brand's 125th anniversary celebration. The new logo features a black typeface with the brand name added to the center, evoking a sense of nostalgia with a modern update. The "Pepsi pulse" is a key feature of the new design, which creates a customizable canvas for future collaborations. Pepsi's marketing strategy includes interesting flavors, limited-time promotions, and collaborations with other brands. The new logo will debut in North America this fall and go global in 2024.