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Brand Partnership

All articles tagged with #brand partnership

business1 year ago

Conor McGregor Faces Backlash and Legal Challenges After Assault Verdict

Proper Twelve whiskey has severed ties with Conor McGregor following a jury ruling that found him liable for a 2018 sexual assault, resulting in a $260,000 damages payment. Proximo Spirits, the brand's parent company, announced it will no longer use McGregor's name or likeness in marketing. This decision follows another company, IO Interactive, also cutting ties with McGregor. McGregor plans to appeal the ruling, while the UFC has not commented on the situation.

via MMA Junkie|
#brand-partnership#business#conor-mcgregor
sports2 years ago

"Tiger Woods: Navigating Life After Nike and Pursuing a New Brand Partnership"

After 27 years, Tiger Woods and Nike have ended their iconic partnership, marking the conclusion of one of the most prolific commercial relationships in sports history. The split is believed to be a financial decision, with Woods potentially exploring opportunities with challenger golf brands like TaylorMade. This move reflects a potential shift in the landscape of long-term athlete-brand partnerships, as Nike may be scaling back from golf amid industry changes and the emergence of new challenger brands.

via CNN|
#brand-partnership#endorsement-deal#golf
entertainment2 years ago

"Ava Phillippe, Reese Witherspoon's Daughter, Enjoys Poolside Bliss in Swimsuit"

Reese Witherspoon's daughter, Ava Phillippe, announced her new brand partnership with Aerie on Instagram. The 23-year-old college graduate posed in a blue one-piece swimsuit, displaying her tattoos, by a pool. Ava, who bears a striking resemblance to her mother, has also worked as a model and has expressed uncertainty about pursuing acting. She expressed gratitude for her parents' support and is currently exploring different paths for her future.

via Daily Mail|
#aerie#ava-phillippe#brand-partnership